Want to grow? Start here.
Your clients are searching online.
If they don’t find you, they’ll find someone else.
This checklist gives you the essentials.
No filler. No fluff.
Just what works.
SEO: Get Found, Organically
1. Use the Right Keywords
Know what your clients are searching for.
Use tools to find high-traffic, low-competition terms.
Focus on phrases with intent, not just volume.
2. Fix Your Website
Make it fast.
Make it mobile.
Use keywords in your titles, headings, and URLs.
Write clear meta descriptions.
Update your blog. Often.
3. Dominate Local Search
Claim your Google Business Profile.
Fill it out. Keep it accurate.
List your services. Use keywords.
Post photos. Get reviews. Respond to them.
Stay consistent across all platforms.
4. Earn Backlinks
Get other websites to link to you.
Write guest posts.
Partner with local businesses.
Get featured in directories, blogs, and local media.
Create content worth linking to.
5. Track It All
Use Google Analytics.
Check Search Console.
Watch what’s working. Adjust what’s not.
Social Media: Build Attention with Intention
6. Choose Platforms That Make Sense
Stick to where your audience hangs out.
LinkedIn for professionals.
Instagram and Facebook for visual brands.
You don’t need to be everywhere. Just effective.
7. Set Up Profiles That Convert
Use clean branding.
Write bios that say what you do and who it’s for.
Add your website and contact info.
Keep everything updated.
8. Create a Content Plan
Plan ahead.
Post 3–4 times a week.
Use a mix of formats:
- Tips
- Client wins
- Behind-the-scenes
- Calls to action
Be consistent. Be useful. Be real.
9. Engage on Purpose
Answer comments. Reply to DMs.
Join conversations.
Start some of your own.
Engagement isn’t a chore. It’s strategy.
10. Watch the Numbers
Use analytics to see what’s working.
More reach isn’t the goal.
More connection is.
Email: Stay Top of Mind
11. Build a List That Works
Use opt-ins.
Offer something of value.
Segment your list by interest or behavior.
12. Send Emails That Matter
Welcome new subscribers.
Share helpful tips, stories, insights.
Make it 80% value, 20% ask.
Say something worth opening.
13. Make Emails Easy to Read
Use mobile-friendly templates.
Break up the text.
Make your CTA clear.
14. Test and Improve
Track opens, clicks, replies.
Try new subject lines.
Change send times.
Double down on what gets results.
Paid Ads: Accelerate What’s Working
15. Set Clear Goals
Know what you want.
More leads. More bookings. More traffic.
Don’t run ads without an outcome.
16. Pick the Right Platforms
Google Ads = search intent.
Meta Ads = awareness and retargeting.
LinkedIn Ads = B2B.
17. Write Ads That Convert
Use clear, benefit-driven copy.
Use sharp visuals.
Always include a CTA that makes the next step easy.
18. Build Better Landing Pages
Send traffic to focused pages, not your homepage.
Include social proof.
Make it fast. Mobile-ready. Action-oriented.
19. Track and Tweak
Monitor CTR, conversion rate, and cost per lead.
Test everything — images, headlines, audiences.
Scale what works. Cut what doesn’t.
Final Moves
Digital marketing doesn’t need to be overwhelming.
But it does need to be consistent.
Here’s what works:
- SEO makes sure you show up
- Social builds trust and connection
- Email keeps you relevant
- Paid ads get results faster
Start with what you can do now.
Then keep building.
Visibility isn’t a trend. It’s a tactic.
Want expert help building your strategy?
Jade@hypemarketing.agency
hypemarketing.agency
Let’s get to work.
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